At Freida's Beverage Kitchen, we believe that life and food are meant to be shared together. Good food is all about creating connections, sparking conversations, and making memories. In today's fast-paced world, taking the time to share a meal reminds of the importance of slowing down and celebrating the simple joys of life together.

Freida’s draws inspiration from the vibrant spirit of Jack Astor’s – a place known for its warm, welcoming atmosphere and playful energy. Wanting to keep that lively atmosphere present, Jack has passed the torch to his daughter, FREIDA, to bring a fresh and exciting energy into the dining experience. Freida has transformed Jack Astor’s into an all-new beverage kitchen, buzzing with contagious spirit and a renewed sense of fun. Our space is vibrant, full of energy, and a little bit quirky, just like Freida herself.